Osaka Towel Industry Association has started up a new project, “SENSHU TOWEL Global Project”, the global branding of Senshu towel, produced by the international designer Toshiyuki Kita, through the national “JAPAN Branding Development Support Project”.

In September 2015, with the finalization of branding logo for the global market, SENSHU Japan Towel exhibited at the international trade fair in Italy, the HOMI MILANO 2015 and was welcomed with great success and wide media coverage.